Known for their high-energy fishing content and larger-than-life personalities, BlacktipH partnered with Under Armour to create a collection that blended performance apparel with their distinctive style and youthful audience.

The creative direction established a signature color palette inspired by the athletes' existing apparel, combining coastal blues, vibrant accents, and practical darker tones. Americana-inspired graphics, bold typography, and custom illustrations brought personality to the collection while maintaining Under Armour's performance-driven aesthetic.

The collection also featured a custom camouflage print with watercolor-inspired textures and hidden logo placements throughout. From concept through production, the creative process involved close collaboration with graphic designers and illustrators Eddie Kihm and Anthony Yankovic, whose original artwork helped bring the collection to life.