Rooted in the traditions of Día de los Muertos, this collection brings heritage to life through delicate lace details, raised appliqué-like embroidery, and symbolic marigold and sugar skull motifs. The artistry of charro suits and ornate lacework inspires bold black-and-white contrasts, carrying the spirit of ceremony into modern sport. Marigolds are integrated within, blooming across graphics, while ornamental lettering and embroidery echo the devotion found in ceremonial dress. At its heart is the phrase “Que Viva, El Amor Eterno”—a reminder that eternal love and legacy are not only remembered, but worn proudly, woven into every detail.

Bringing Mexican heritage together with Under Armour’s performance mindset, the collection celebrates those who turn effort into a legacy that carries across generations.