Southern Roots. Major League Presence.
A custom brand identity developed for Baltimore Orioles shortstop and Under Armour athlete Gunnar Henderson, blending his Southern heritage with a bold, modern aesthetic.
Rooted in the heart of Alabama, Gunnar Henderson brings Southern charm, a love for the outdoors, and a fierce competitive spirit to Major League Baseball. An avid hunting enthusiast, Gunnar's identity draws inspiration from his upbringing, personal style, and the Viking meaning behind his name, "fighter."The final identity, personally selected by Gunnar, evolved from his signature GH monogram necklace. The bold, winged "G" symbolizes his connection to the Orioles, power, and precision on the field. Clean lines and dynamic geometry create a distinctive mark that balances personal heritage with a modern athletic aesthetic.Logo concepts were explored in collaboration with designer Johnny O'Connor.Gunnar Henderson
Created at
Under ArmourDisciplines
Logo DesignYear
2024
